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Timeless Interiors

The most iconic interior design trends that have stood the test of time

The year 2022 was the year of minimalism, with many celebrities showcasing their aesthetically white and pristine homes. Kim Kardashian opened up in 2022 about her love of minimalism, which is reflected in her cream-coloured mansion, while influencer Molly-Mae sparked controversy in 2022 when she revealed her lavish neutral-themed nursery (featuring an £8,000 cot) and ensuite for her newborn child, Bambi.

 

But which top trending interiors has 2023 brought? We want to analyse search trends, Instagram mentions, and TikTok tags to reveal the year's biggest, most loved, and most disliked interior design trends. With the revolution of apps like Pinterest, social media has cemented itself as the home of the latest interior design trends, DIY hacks, and inspiration worldwide. 

 

We’ve also provided top tips on the best aesthetic kitchen features for your interior home of choice. Whether you are seeking minimalistic cupboard handles or chrome-style cabinet knobs, there are plenty of pieces suitable to fit your desired look.

 

The Top Trending Interior Designs in the World

Japandi Interior Design is the Most Popular Style in the World - Recording a 1,275% Increase in Searches in 2023

 

  • Japandi

Interior Score: 9.04 out of 10

For those who haven’t heard of the intricately named interior design ‘Japandi’, it is best described as an intersection between Scandinavian and modern Japanese design styles. It is rooted in minimalist layout principles, focusing on warmth, natural elements and muted colours. Japandi scored 9.04 out of 10 in the ranking, taking it to the top place for the most popular interior designs. Japandi recorded a huge increase in searches over the last four years, accelerating by 1,275% between 2019 and 2023. There were a total of 18 million TikTok tag views and 76,300 Instagram mentions. 

 

Hiatt Hardware recommends:

“Japandi kitchens tend to suit shaker kitchen design elements, as this kind of cupboard style is all about simplicity. Shaker kitchens have uncomplicated cabinet and drawer designs with little in the way of decoration and ornamentation. With a solid traditional history, the shaker kitchen aesthetic has a classic kitchen look, emphasising craftsmanship and quality wood construction.

 

When owning a minimalist-style home, it is essential to focus on the details. So, adding a contemporary door handle with a matte black finish can add a touch of luxury to your space. Matte black features exude modernity, whether you choose to update your cabinet door knobs or bathroom door levers.”



  • Maximalist

Interior Score: 8.79 out of 10

The maximalist decor is all about embracing excess, and while 'more might be more', the current trend for maximalism doesn’t equal mess. This design trend is all about decorating with vivid hues, luxurious pieces and exuberant patterns. Those opting for maximalist decor are individuals who want to invest in lavish looks that wouldn’t look out of place in a grand palace. Maximalist style placed second, scoring 8.79 out of 10 in the ranking. The style has seen a search increase of 314% in the last four years and recorded 22.5 million TikTok tag views. There were 178,200 Instagram tags where individuals showcased their bright and extravagant decor.

 

Hiatt Hardware recommends:

“Maximalist-style kitchens look great with a higher design style. The in-frame style lends itself to decorative and ornate design elements with generally a stronger, bolder look. It’s worth noting that because of this, in-frame kitchens are often more expensive than shaker.”



  • Japanese

Interior Score: 8.21 out of 10

Japanese interior styles tied third on our list scoring 8.21 in the ranking. This timeless style is grounded in simplicity and a connection to nature. The interior style often features clean lines, rough-hewn textures, a neutral palette, and minimal styling. Japanese interiors have seen a 29% increase in searches, recorded 10.2 million TikTok tag views and 61,600 Instagram mentions.



  1. Vintage

Interior Score: 8.21 out of 10

Vintage styles tied in third place with Japanese interiors, scoring 8.21 out of 10. Vintage interior design often features furniture and styles from previous generations to create a pre-contemporary design style in homes. Homes with vintage interiors often have a cosy vibe, inviting you to feel at home in familiar warm surroundings. Vintage interior design recorded a 3% increase in searches but scored higher for its social media factors, where it had among the highest number of Instagram mentions (759,000) and TikTok tag views (32.6 million).

 

Hiatt Hardware recommends:

“Vintage-style kitchens tend to suit recessed panel cabinets and drawers. Recessed panelling lends itself to simpler, more minimalist kitchens, whether traditional or modern.

 

For those who want to opt for an opulent touch to their vintage home, brass door knobs and handles are an excellent option. Both antique brass door handles and brass-plated door knobs are increasingly seen adorning cabinets and internal and external doors - despite being more classic than contemporary.”



  1. Art Deco

Interior Score: 8 out of 10

Art Deco styles placed fifth in the ranking, scoring 8 out of 10. Art Deco is a popular design style of the 1920s and ‘30s, usually characterised by sleek geometric forms and man-made materials. Rooms with Art Deco style usually have gold ornate details, teal and blue hues and bespoke mirrors. Art Deco searches revealed a 7% increase in searches over the last four years, 68,800 Instagram mentions, and 8.9 million TikTok tag views.

 

Hiatt Hardware recommends:

“Pewter-finished kitchen handles and knobs tend to suit art deco-styled kitchens, and with its historical vibe, pewter-finished kitchen handles and knobs offer bags of old-world charm. Pewter’s darker, aged aesthetic conjures up images of 18th and 19th-century country kitchens.”



The Least Popular Interior Designs in the World

Amish Interior Design is the Least in Demand in the World - Recording a 29% Decline in Searches

  • Amish

Interior Score: 0.50 out of 10

Amish interiors were the least popular out of 61 designs analysed, scoring just 0.50 in the ranking. Amish interior design has a traditional style, meaning the furniture is uncomplicated, easy on the eyes, cosy, functional and timeless. Amish furniture is usually inspired by 18th and 19th-century folk style, reflecting basic and sturdy designs made from local materials.

 

Amish interior design witnessed a decrease of 29% in searches, recording just 204 Instagram mentions and zero TikTok tags, indicating this style has completely gone out of fashion over the years.

  • American Colonial

Interior Score: 0.63 out of 10

American colonial interior styles placed second, scoring 0.63 out of 10. American colonial interiors are light, spacious and feature soft, muted colours. They are usually designed with crown mouldings, wide baseboards and ivory-white ceilings. The interior design presented an 18% decrease in searches over the years, with zero hashtag mentions on Instagram and TikTok.



  • Chippendale

Interior Score: 1.17 out of 10

Another interior design that has gone out of style is Chippendale, which is a traditional and vintage type of design. It almost always features Chippendale furniture, ornate carvings, intricate patterns, and classic cabriole legs. This highly decorative style was very popular among wealthy British families looking to add a bit of opulence and grandeur to their homes. Placing third in the ranking with a 2% decrease in searches. Want to discover more about traditional interior design? Read these in-depth articles on Georgian and Victorian era style.



  • Nautical

Interior Score: 1.38 out of 10

Nautical interiors placed fourth, scoring 1.38 out of 10. The theme is defined by a natural colour palette inspired by the sea, focusing on coastal motifs. Think: cabana stripes, seashell accents, and a lifebuoy hung on the wall. Nautical interior searches decreased by 31%, among the lowest on our list, and recorded 944 Instagram posts.



  • Arabian

Interior Score: 1.71 out of 10

Arabian interior design blends cultural richness, luxury and comfort with captivating colours and patterns. Rooms with Arabian designs are modern, elegant and cosily inviting. Placing fifth in the ranking with a score of 1.71, the Arabian decor has recorded a decrease in searches of 8%, with 235 Instagram mentions and zero TikTok views.



  1. Hollywood Glam 

Hollywood glam is a dramatic interior style, and is popular among those who love to make a statement. The style encompasses exquisite furniture and bold colour palettes like purples, reds and turquoise shades and gold elements. Tying in fifth place with Arabian interiors, Hollywood glam has lost interest as of late, with a decrease in searches of 18%.




If you found this report interesting, you may also like our Reno Report, which explores what's hot and what's not in the world of home renovations.

 

 

Methodology

To find the top interior design trends, a seed list was taken using articles like Decor Outdoor, House Beautiful, and LuxDeco.

 

Each interior trend’s annual global search volume was taken from Google Keyword Planner for the last four years to gather their search increase figures. This data is accurate as of 16/08/2023.

 

Every interior was also analysed on their social media data, using TikTok and Instagram to find the number of tag views and hashtag mentions. This data is accurate as of 17/08/2023.

 

Each fashion trend was ranked based on its score for social media factors, search volume and increases and was normalised against each other to receive a score out of 10.

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